Social Fresh X

SCHEDULE

Social Fresh X includes 3 days of 35+ speakers and multiple networking opportunities. You can find the full schedule of sessions for each day and all of our workshops listed below.

Wednesday, 6/3 - 1:30pm to 6pm ET
Thursday, 6/4 - 10am to 5pm ET
Friday, 6/5 - 9:30am to 4:30pm ET
Workshops, Pre-recorded + Live Expert Q&A

  • GENERAL Admission

    Sessions with a silver GENERAL Admission "G" icon are accessible to all attendees.

  • PRO Admission

    Sessions with a blue PRO Ticket "P" icon are accessible to PRO and VIP attendees.

  • VIP Admission

    Sessions with an orange VIP Ticket "V" icon are only accessible to VIP attendees.

  • Workshops

    All workshops are 60 to 90 minute training deep dives and accessible to VIP attendees. 

WEDNESDAY, JUNE 3

  • 1:30 PM ET

  • Mission Impossible: Maintaining Creativity and Motivation During A Crisis

    • JASON KEATH
      Social Fresh, Founder and CEO

    Your mission is an easy one. Maintain your mental health during this once-in-a-century crisis, while also producing the most creative, successful content possible that saves the business. We’ll share an actionable checklist of steps you can take today to keep the creativity flowing.

  • 2:00 PM ET

  • Three Ways to Build Brand Trust When The Future Is Uncertain

    • TINA STARKEY
      Stop Soldier Suicide, CMO

    In 2020, we are facing a very different future than we could have imagined. Brands who take a strategic approach to do what’s “right,” will reign supreme in consumer decision-making for years to come. Learn how you can position your values to meet and exceed consumer expectations and drive revenue.

  • 2:30 PM ET

  • SPEED NETWORKING

    1-on-1 Video Speed Networking with other attendees. 3 questions to ask your peers during this session:

    1. What is your biggest work challenge right now?
    2. What was a recent success?
    3. How has your interaction with customers changed through the crisis?
    4. What challenges have you recently overcome?
  • 3:00 PM ET

  • JetBlue’s Social Response Strategy During The Crisis: Integrity

    • LAURIE MEACHAM
      JetBlue, Manager Customer Commitment

    Staying true to your brand values is always important and even more so during times of extreme change. Learn how JetBlue quickly evolved their social response strategy while maintaining empathy and brand integrity.

  • 3:30 PM ET

  • Content Calendar Planning In a Crisis

    • EMILY PRITCHARD
      The Social Lights, CEO and Co-founder

    When social teams turn into crisis communications teams overnight, new content strategies are needed. In this session, we'll review nimble content planning tactics to help you quickly adjust without giving in to the chaos.

  • 4:00 PM ET

  • The Adapted Funnel: How To Adjust Your Social Ads Strategy [PANEL]

    Panelists include: 

    • JESSICA MCGLORY, Verb Energy
    • JUSTIN KISTNER, Upfocus.io
    • SAVANNAH SANCHEZ, The Social Savannah
    • RYAN COHN, Sachs Media Group (Moderator)

    Social ads have seen significant shifts in user engagement, budget allocation, platform success, and creative trends over the last few months. Where do things stand today? Our panel of social ad experts will help you understand what’s working today, on what ad platforms, and how you can plan a successful social ad strategy as the economy begins to recover.

  • 4:30 PM ET

  • The Power of Social Media for Research [INTERVIEW]

    • RAND FISHKIN
      SparkToro, Co-founder and CEO

    As a veteran marketer and startup founder, Rand’s focus is on building powerful tools to support business growth. In this session, we’ll discuss how to get to know your target audience better, how to depend less on Facebook and Google for marketing data, and how to leverage data from around the web to better connect with potential customers. 

  • 5:00 PM ET

  • VIP + SPEAKER MEET AND GREET

    Available only to VIP Ticket Holders and Speakers


THURSDAY, JUNE 4

  • 10:00 AM ET

  • The Live Event Promotion Checklist

    • SUE FUNKE
      A&E, Sr. Social Media Specialist

    The experience economy is in a drought. We don’t know when movies, concerts, vacations, and dining out will be back. Meanwhile, virtual experiences are thriving. Learn how to promote your live online events and increase engagement leading up to the event.

  • 10:30 AM ET

  • Out of Touch: Engaging With The Right Tone [Panel]

    Panelists Include:

    • RYAN BOYLES, IBM
    • LAURIE MEACHAM, JetBlue
    • KARA CRONIN, Shine
    • CC CHAPMAN, Wheaton College (Moderator)

    Finding the right tone is always a challenge during a crisis. And this has been an exceptionally long crisis. Learn how to keep creating content that works and engages your audience without being too safe or looking thoughtless.

  • 11:00 AM ET

  • Winning Strategies For Scaling With Snapchat Ads

    • SAVANNAH SANCHEZ
      The Social Savannah, Founder

    Snapchat ads are reaching more people than ever. An official Snapchat Partner will share the exact account structure that helped scale multiple 7-figure e-commerce brands. Learn best practices for Snapchat creative and how to set up your ads like a pro.

  • 11:30 AM ET

  • A Customer Storytelling Format That Gets Results

    • RJ THOMPSON
      University of Pittsburg, Assoc. Director of Student Engagement

    The “Pitt Business Backstory” shares self-authored stories of undergraduate students to connect with prospects in an authentic long-form format. Learn how to leverage the story at the very core of your institution’s brand: The customer’s journey, in their own words.

  • 12:00 PM ET

  • EXPERT Q&A

    A chance to ask all of your follow up questions.

  • 1::30 PM ET

  • The Case for More Bad Ideas

    • JASON KEATH
      Social Fresh, Founder and CEO

    Learning how to define and encourage bad ideas across your organization will make your business more innovative and more successful. And is the rare shortcut to a more meaningful creative process and culture. Do you have what it takes to invest in more bad ideas? This session is beneficial to all levels of marketers and companies of all sizes. Especially companies looking to improve the creative output of their teams.

  • 2:00 PM ET

  • How To Be Unstoppable [KEYNOTE]

    • KARA GOLDIN
      Hint Water, Founder and CEO

    In this live interview with Founder and CEO of Hint Water, Kara Goldin, we'll discuss how Hint has adapted their business and marketing to meet coronavirus challenges. We'll also discuss what it means for you and your business to be unstoppable, and what the future holds for innovative companies. PRO ticket holders can submit questions ahead of time.

  • 2:30 PM ET

  • How Execs Can Best Lead During A Crisis

    • SCOTT MONTY
      Scott Monty Strategies, CEO and Principal

    In 50 B.C., Publilius Syrus wrote: “Anyone can steer the ship when the sea is calm.” It's a timeless message about leadership and unexpected challenges. Scott Monty worked as an executive at Ford Motor Company alongside Alan Mulally, one of the greatest CEOs of the 21st century, as the company turned its fortunes around after the 2008 automotive and financial meltdown. In this session, Scott will talk about leadership traits to aspire to, and who's doing it well right now.

  • 3:00 PM ET

  • How To Navigate And Win on Emerging Social Platforms

    • NICK CICERO
      Conviva, VP Marketing

    The newer a channel is, the harder it is to measure and know it’s real business value. Whether you’re just getting started with TikTok or trying to improve your content on IGTV and IG Stories, learning to efficiently measure and activate audiences on these channels is essential to your success. In this session, we’ll share best-in-class content examples across multiple verticals and help you identify what content will work for your business on emerging platforms.


  • 3:30 PM ET

  • The Future of Marketing After Coronavirus

    • ADRIAN PARKER
      Patrón Tequila, Global VP of Marketing

    Take a look inside how brands and teams are responding and what the future of marketing might look like as we rethink talent, task, and tech. The pandemic will have far-reaching impacts that can create value for brands that are brave enough to embrace it. Learn how Patrón is meeting that challenge.

  • 4:00 PM ET

  • Why Your Customer Should Be The Hero of Social [PANEL]

    Panelists Include:

    • NICK DIMICHINO, Square
    • NIKKI SUNSTRUM, University of Michigan
    • KIMBERLY PRICE, Merkley + Partners
    • JASON KEATH, Social Fresh (Moderator)

    When you make your customer and stakeholders the hero of your social media, you become relatable. And people remember. Learn how top brands find the heroes, build authentic stories, and create unique content with this strategy.

  • 4:30 PM ET

  • PATRÓN TEQUILA HAPPY HOUR

    Dig into your cupboard, fridge, bar, and pantry and learn how to make the best cocktail possible from the supplies you have at hand. Patrón Tequila is suggested, but not required. Mocktail friendly. There will be freshness.


FRIDAY, JUNE 5

  • 9:30 AM ET

  • Understanding The Shift In Video and Consumer Conversations On Facebook

    • KEN JOHNSTON
      Facebook, Industry Manager Financial Services

    We've seen dramatic shifts in video engagement numbers and how users are interacting across social platforms. Learn more about current conversation data trends and how brands are adjusting through shifts in their content planning and utilizing solutions like Stories and Instagram Live.

  • 10:00 AM ET

  • How To Overcome Visual Content Challenges

    • CHAD MITCHELL
      TD Bank – VP, Head of Content

    Overnight, the majority of stock images and brand photography became potential problems. Images with high fives, hugs, people standing close together, and even smiling faces became an issue. Learn how TD Bank has navigated the challenge of creating visuals with the right tone and context that work today. 

  • 10:30 AM ET

  • How to Stay Relevant When There’s No Business As Usual [PANEL]

    Panelists include:

    • HEATHER KING, Floor & Decor
    • TIFFANY RIVERS, Boys and Girls Clubs of America
    • JORI EVANS, Groupon 
    • ZONTEE HOU, Media Volery (Moderator)

    Whether you're closed, adapting, or tackling new challenges, staying relevant is more important than ever. Join this panel discussion to learn how brands are focusing on service, pivoting content strategies, and adapting to new user trends.

  • 11:00 AM ET

  • Empathy: The New Marketing During COVID19

    • MIRI RODRIGUEZ
      Microsoft, Storyteller + Head of Global Internship Program

    It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts. 

  • 11:30 AM ET

  • Finding Efficiency In Your Social Media Budget

    • ZONTEE HOU
      Media Volery, President

    It’s more important than ever to make sure that your social media budget is producing results. In this session, you’ll learn how to right-size your tool stack, evaluate audience reach, and reestablish paid social results based on data.

  • 12:00 PM ET

  • The Reinvented Video Strategy [PANEL]

    Paenlists include:

    •  SONJA LIKNESS, Duke University
    • BRIAN FANZO, iSocialFanz
    •  NICK CICERO, Conviva
    •  PAIGE WILHIDE, Paige Media Inc. (Moderator)

    Facebook video chats are up 1000%. We’re seeing a huge spike in video communication tools like Zoom and Houseparty. How we’re watching and engaging with video content has shifted dramatically. Learn what adjustments you can make to take advantage. 

  • 12:30 PM ET

  • SPEED NETWORKING

    1-on-1 Video Speed Networking with other attendees. 3 questions to ask your peers during this session:

    1. What is your biggest work challenge right now?
    2. What was a recent success?
    3. How has your interaction with customers changed through the crisis?
    4. What challenges have you recently overcome? 
  • 2:00 PM ET

  • The Art of Perseverance [KEYNOTE]

    • GUY KAWASAKI
      Remarkable People Podcast, Host

    Join us for a live interview with business and marketing leader Guy Kawasaki. We'll discuss his unique view on how you and your business can adapt and persevere through the current uncertainty. PRO ticket holders can submit questions ahead of time. 

  • 3:00 PM ET

  • TikTok: Bringing Generations Together Under Quarantine

    • KIMBERLY PRICE
      Merkley+Partner,
      Assoc. Director Social Media

    As expected with any new social platform, the majority of Tik Tok users are Gen Z, but the ages of the remaining 40% of users is more evenly distributed than one might think. Tik Tok is democratizing social media across generations, countries, and it's even creating a new influencer market with a different breed of influencer. We'll explore the rise of Tik Tok during social distancing, as well as look at some never-before-seen data on how people feel about the rising social media platform. 

  • 3:30 PM ET

  • The Virtual Content Team Toolkit

    • LAUREN TEAGUE
      Convince & Convert, Strategist

    When everyone is working from home and all collaboration is virtual, we rely even more on tools to help execute great content. Learn about the software, apps, and organization systems industry leaders are using to be successful today. 

  • 4:00 PM ET

  • How Social Teams Can Do More With Less [PANEL]

    Panelists Include:

    • TATIANA HOLIFIELD, Indiana Pacers
    • JENNY LI FOWLER, MIT
    • TINA STARKEY, Stop Soldier Suicide
    • NICOLE D'ALONZO, Social Fresh (Moderator)

    Social media teams have to be masters of efficiency. Everyone wants big results with small budgets. In this panel discussion, you’ll learn how leading brands are adjusting, focusing on current resources, and how to have the biggest impact.

VIP WORKSHOPS

All workshops are 60 to 90 minute training deep dives from industry-leading tactical experts. Workshops accessible to VIP attendees. 

Re-Inventing Virtual Experiences in the New Normal

  • BRIAN FANZO
    iSocialFanz, Founder

In this interactive workshop, Brian will share his unique perspective on virtual events to inspire attendees to shift their virtual mindset while allowing the attendees to determine the path, stories, and use cases he will leverage. 

Repurposing online what we do offline is guaranteed to fail so organizations much change the way they think of events and experiences connecting in a 360° hybrid world. 

Brian will walk through strategies and innovations being used today [and will be used in the future] to convey raw emotion and immersive storytelling – enabling businesses to truly redefine the role and impact events today and in the future. 

You'll learn:

  • Create dynamic and engaging virtual presentations with the 4 E’s
  • 3 types of media that must be included in each virtual experience 
  • The current state of virtual platform innovation and what to look for in the future
  • The questions to ask to move from repurposing to reinventing 
  • Tools, Gear, and Strategy required to link raw emotion and immersive storytelling virtually.

From Copywriting to Business Storytelling: How Strategy, Word Choice and Empathy Drives Sales Now

Times were never “certain,” but this is nuts. Coming out of the pandemic, companies must learn to adapt their writing and communicating styles in some very specific and distinct ways, if they hope to win back the opportunities to earn more customers that have been lost since all the shutdowns. What do those changes look like? For one, brevity rules. In a time of too much information, people can only tolerate short and succinct communication. What else is there? Join New York Times bestselling author and business advisor Chris Brogan as he walks you through an engaging and hands-on workshop.

You’ll learn:

  • How to write for a diminished attention span.
  • How to turn stuffy corporate writing into business storytelling without looking silly.
  • The best ways to structure written (and spoken) words so that people will absorb them.
  • Starter moves for upgrading your writing voice to stand out in a sea of sameness.
  • A workflow for creators of all kinds for building out useful material every day.

The Perfect Webinar: A Guide To Quality Webinar Setups, Technology, and Execution

So, you know your business needs webinars and virtual events to thrive in our new working world, but the specifics (the setup, the technology, and even the execution) of it all seem overwhelming.

It’s possible you may not even know what TYPE of webinar you need, only that you DO need one. Or, maybe you’ve narrowed that part down, but the technology is so daunting you don’t know where to begin. And then, what happens if something goes wrong during the LIVE broadcast?

Don’t panic! We’ve got you covered.

The Don’t Panic Management team has brought together the top 5 steps to a successful webinar from the best virtual assistants to help you execute a flawless webinar that aligns with you and your business strategy in one 60-minute webinar... For free!

You'll learn:

  • What type of webinar should I run for my business and which webinar platform should I use?
  • How do I set up and use a landing page and email automation?
  • What are the tech needs for hosting a webinar?
  • How do I execute a dry run successfully... and when?
  • What goes into the follow-up email automation?

A Better Social Media Audit, Helping You Get A "Right Now" View of What's Changed In Social For Your Business

  • LAUREN TEAGUE
    Convince & Convert, Strategist

This workshop is designed to help social media leaders to understand the immediate and actual impacts of COVID-19 on your social media campaigns. You’ll identify what’s changed over the past 3 months, what to do more of, and what to stop doing.

 

In this hands-on session, we'll go step-by-step through a competitive social media audit to uncover the truths of your social media activity, content performance and how to keep audiences engaged. Be ready to do some investigating right alongside social media OG and strategist Lauren Teague. In addition to looking at your brand’s performance, you’ll learn how to investigate your competitors and where they are succeeding, or missing the mark, so you can fill the gaps. By the end of the session, you'll have a revised social media playbook ready to rock and get results!  

 

You'll learn:

  • Evaluate current social media performance across primary channels, including Instagram, Facebook, Twitter, LinkedIn, YouTube & Pinterest.
  • Identify landscape and competitive benchmarks for engagement & activity
  • Capture data on competitor social media activity & performance
  • Discover quick wins to optimize social media channels
  • Refresh social media reports for your organization
  • Dial in the social media best tools and processes for your team
  • Create a social media playbook that can be implemented immediately

About Social Fresh

Social Fresh is the original social media conference, hosting 24 conferences over the past 11 years. Over 300 of the Fortune 500 have attended our training events. Social Fresh is one stage, one track, and focuses on shorter actionable sessions. We feature what’s coming next in social media and how to stand out with great creative. 


We're also proud to say that 50% or more of our speakers have been women at every event for the last 6 years. 

Contact Us

Please let us know if you have any questions. 

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